Client Testimonials

Andrew Brown Daily Buzz

We contracted Liezel from Consumer Psychology Lab to gain a deeper insight into our customers, how they perceive and experience our brand and spaces. Lizel put together an impressive multi-disciplinary team of researchers who were professional and genuinely interested in my business. The research and feedback was very insightful. We have incorporated the feedback into the way we see and serve our customers as well as in the environment we aspire to create for them.

Andrew Brown, Managing Director


Patrick Carroll Lexus South Africa

Consumer Psychology Lab has been a partner to Lexus since 2009. Their primary role is to conduct qualitative research with Lexus customers to gain an understanding of their sales and service experience with our dealers. In addition Liezel is also directly involved in the education and development of our dealer network frontline staff and management.

During our partnership, CPL has formed a close relationship with both senior management of the brand as well as with the Lexus dealer network and has played a pivotal role in establishing Lexus as a customer centric brand and has helped to define the core values which guide our relationships with our customers.

Liezel Jonkheid’s expertise and insights have proven to be of great value to us and continue to guide us towards achieving our objective of being the number 1 customer experience brand in the motor industry.

Her focus and ability to understand complex customer interactions and behaviours and to drill down to the underlying root causes is a key strength and in our opinion separates her and her team from other research companies.

Liezel Jonkheid leads her team by example and demonstrates her commitment to our business on a daily basis through passion and a relentless drive to improve our business. CPL truly embodies the Lexus principle of ‘The pursuit of Perfection’.

Patrick Carroll, Lexus South Africa


Mediwell Digital Health (Pty) Ltd

Mediwell Digital Health (Pty) Ltd

To whom it may concern. We were fortunate to have access to the skills of Liezel Jonkheid in 2015 in a business consulting role during our Microsoft BizSpark journey, as a start-up business.

Our business offering is a pro-active wellness solution that is targeted at the Employed, but Medically Uninsured market in South Africa. Liezel played a huge role in helping us focus and fine-tune our offering. She gave us not only strategic input, but also practical advice from knowing this market and the health industry in South Africa very well.

She also provided us with vital input with regards to our sales material and how to position our offering to SME’s, as well as the consumer.

Creating synergy in our team, as well as helping us all to focus on the same business objectives is also something we really needed and Liezel recognised it and helped us achieve this.

We have since then gone live with our business and are very thankful to Liezel helping us to get to market faster than anticipated, as our foundation is sound.

Salomé Banks Director:
Mediwell Digital Health (Pty) Ltd

Contact Details

M +27 82 464 6811

Parkhurst, 2193



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