Interviewer onboarding

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About Course

Elevate Your Interviewing Skills: A Specialized Onboarding Programme for Qualitative CX Interviewers

Welcome to the CPL Training Academy

Embark on a journey to excellence in customer experience interviews. This specialized training program is meticulously designed for those who wish to master the nuanced art of interviewing customers, focusing on their experiences with the client’s brand, products, and dealer network. Through this programme, you will gain unparalleled skills in uncovering deep insights that drive transformative customer experience improvements.

Highlights:

  • Understanding Customer Experience: Delve into the fundamentals of customer experience (CX), exploring its significance in shaping the client’s brand and the pivotal role of qualitative insights in elevating the brand experience.
  • The Client’s Brand and Experience: Learn to appreciate and articulate how the brand’s philosophy and customer interactions contribute to the overall customer experience, setting the stage for meaningful interviews.
  • Exploring Products and Dealer Network: Gain a comprehensive understanding of the client’s product offerings and the intricacies of the dealer network to ask informed questions and interpret customer feedback within the right context.
  • Understanding the Customer and Their Journey: Equip yourself with the tools to map the customer’s journey, identifying key touchpoints and moments that matter, to tailor your interviews and capture the essence of their experience.
  • The Art of Interviewing: Master the art of qualitative interviewing, from establishing rapport and trust to employing techniques that encourage open, candid responses.
  • How to Conduct the Interview: Dive into the specifics of conducting impactful interviews, including setting objectives, choosing the right environment, and using effective questioning strategies to elicit rich, detailed narratives.
  • Mastering Verbatim and Interview Process: Learn the importance of capturing verbatim responses and how to effectively process and analyze this information to identify actionable insights, including setting up alerts for immediate follow-up on critical feedback.
  • Navigating Systems and Tools: Become proficient in the latest systems and tools designed to support the interview process, from scheduling to data analysis, ensuring you can focus on what truly matters—the customer’s voice.

Elevating Advanced Interviewing Skills: Push your skills further with advanced techniques in data interpretation, emotional intelligence, and strategic questioning, preparing you to handle complex interviews and uncover deeper insights.

Who Is This Programme For?

This onboarding programme is aimed at trainees joining the CPL team of interviewers. It’s for CX professionals, market researchers, and anyone involved in customer experience management who seek to refine their interviewing techniques and deepen their understanding of customer insights.

Engaging Learning Experience:

  1. Expert-Led Tutorials: Learn from the best in the field, with sessions designed to impart practical knowledge and insights.
  2. Interactive Workshops: Apply what you’ve learned in dynamic workshops that simulate real-world interviewing scenarios.
  3. Hands-On Practice with Tools: Gain familiarity and expertise with the systems and tools that will support your work, enhancing efficiency and effectiveness.
  4. Your Path to Mastery in Qualitative CX Interviews Begins Here

Join us on this transformative journey to become a master of qualitative customer experience interviews. This programme will not only advance your interviewing skills but also empower you to make a significant impact on our client’s customer experience strategy.

Ready to elevate your interviewing skills and become a key driver of customer experience excellence? Enroll now and start your journey toward becoming an expert in qualitative CX interviews.

Transform your skills. Transform insights. Transform customers’ experience

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What Will You Learn?

  • Course Benefits

Course Content

1. Introduction: Consumer Psychology Lab
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  • Contact session 1: Introduction to CPL platform
  • Resources

2. Customer Experience
The focus shifts into customer experience. What customer experience is, why it is important and how to improve CX

3. The Art of Interviewing
The module focuses on the skills to get the best from an interview.

4. The Brand (Client)
Lexus is a key client of the Consumer Psychology Lab. Understanding a brand, the customer, their journey and the brand experience empowers interviewers to conduct better quality of interviews. This module looks into the Lexus brand, its personality, vision and the brand experience of.. experience amazing. A closer look at the products (model range) and the dealer network is covered here. There is a quiz at the end to ensure all the information is internalised. The assignment is to be completed during the first week- mystery shopping at a Lexus dealership

5. The Lexus Customer

6. CPL Interviewing

7. Verbatims
How to write the verbatim of the interview

8. Interview Process and Alerts

9. Recap on CPL interviewing

10. Practice calls (Lexus)

11. Platform and tools

12. CPL TRAINING ACADEMY Onboarding programme review