Have you ever felt like customers are holding back in interviews? They answer questions, but something tells you they aren’t revealing the full story. That’s

Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just not how we talk or communicate.

Retailers have long relied on a variety of tactics to influence consumer behaviour. Many of these strategies – such as strategic product placement, psychological pricing,

Most companies think they are listening to their customers because they conduct interviews, collect feedback, and compile reports filled with quotes and anecdotes. But true

Why Decoding Customers’ Real Needs is Critical Many businesses believe they’re listening to their customers simply by collecting feedback. Surveys, ratings, and open-ended questions often

A friend recently shared his experience with me of providing feedback after buying his new vehicle. As a Voice of the Customer specialist, his response

Opinion by Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab Empathy is a key differentiator in creating exceptional customer experiences in an increasingly

Unpacking how experience transfer across industries becomes the new standard impacting CX and business results. In today’s fast-paced world, customer expectations are constantly evolving, influenced

I am on the fence about my first experience of the ‘self-drive’ option versus the ‘drag race’ acceleration of my first-ever Tesla drive during my