Passionate About Customer Experience
Meet The Team
Meet the team and driving force behind Consumer Psychology Lab. Our Customer Experience CX interviewers are very skilled in getting the right information to help you create meaningful experiences with your customers.
Liezel Jonkheid
Director
BA Social Work (Cum Laude) degree from the University of Pretoria, qualified in Marketing Management (Cum Laude) at University of Johannesburg. Accredited Public Relations Practitioner (APR, PRISA). Certified Customer Experience practitioner (CCXP) and member of CXPA.
Helping brands understand their customers’ response to engagement and facilitates sustainable competitive advantages through these insights.
I’m passionate about consumer behavior, and particularly interested in the role of emotion and the subconscious in buying behavior.
Hildy Menelaou
customer experience researcher
BCom Marketing
Working with a professional team and sharing the same passion of good work ethics and excellence. I am grateful to be part of this amazing team!
The interaction with the customers. Understanding the customers’ sentiment and to treat them in a personalized manner and with patience. My passion is to make sure the customer is heard and feels important and valued.
Buhlebenkosi Bianca Tshili
Project Manager
Research Psychologist – MSc Research Consultation Psychology (cum laude), Bsc Honours in Psychology, Dip in Secretarial Administration.
Understanding consumer behaviour is the cornerstone to understanding one’s Consumer Experience. Working at CPL has allowed me to view consumer behaviour in a holistic manner in order to understand what drives consumers and what they need and expect, ultimately to create a lasting impression. CPL allows me to think outside the box and to ask the ‘difficult questions’ and this is what makes my work enjoyable!
Research plays a pivotal role in global markets and the empowerment communities as it enables them to make intelligent and informed decisions. Therefore, as a researcher, I am passionate about the generation of new knowledge and providing accurate information to ensure that businesses gain a better market position and for communities to develop.
Pranushka Pillay
Customer experience researcher
Psychologial Counsellor – BPsych professional degree (Psychological Counselling)
Nosipho Mali
Research Specialist
Industrial psychologist – BA (BA Development and Management)
The feeling of being part of a mix of people that value the psychological and emotional aspects of human interactions. This is something you will not find with other organisations because it is all about the bottom line, but with CPL it is also about your well-being, what works for you, and allowing for that work-life balance.
My passion is fostering connection and growth through the intersection of art, psychology, and group dynamics. I believe that these disciplines can work together to help individuals and communities thrive. I am always intrigued by humans, how we do what we do and why we do what we do. We are intricate, complex and fascinating beings and I am always open to learning and knowing more and hopefully providing a space that allows people to just fully be themselves.
Deidre Ansell
Customer experience researcher
BA Honours in Psychology
The flexibility of working from home. But most importantly knowing that I am making a difference, not only for the customer by ensuring that their voice is heard, but also the business by assisting them in getting the relevant information they need to provide excellent service.
Finding the story behind the emotion, by listening and asking the appropriate questions.
Leonie Bredell
General manager
BCom Business Management in progress
After spending the largest part of my career in corporate private healthcare in various positions and projects, I bravely stepped out to start my own small business in retail and beverage production. The culmination of knowledge and experience led to a stint as an independent business consultant and joining the CPL Team. I love being part of a diverse professional team of customer experience researchers and practitioners with more than a decade’s expertise and perfectly positioned to help any organisation become or remain successful in this very fast and ever-changing world of commerce. The nature of the business and team speaks to every one of my passions!
Making a difference.
Solving problems in new and interesting ways.
Finding connections and meaning in those connections.
Melissa Enslin
Customer experience researcher
B.SocSci (Psychology and English Literature); Postgraduate Certificate of Education
It makes such a difference to spend the day creating space for people, for the topics that often simmer under the surface. Service delivery speaks to the moral fabric and culture of a society, and I feel quite strongly that it should be a treasured space that gets a lot of attention. So often, it is what creates tension or joy in ways that affect all our interactions for the day. I also enjoy the freedom of working from home and in a peaceful environment, and there is not enough to be said about being part of a supportive team.
My passion is stories, and the way they reflect how the mind works. There is a story in everything, and every detail of every story is the result of a string of experiences that come together in a moment. I enjoy this passion through editing, writing, teaching, researching, listening to and engaging in general conversation, quiet times, and any exploration or adventure. It is a privilege to already have been part of so many industries where stories are at the heart of the role.
