Why is an emotional connection so important, you may ask? Unlike any previous time during the history of the planet, modern lifestyle is painted as choice at your fingertips. We have instant access to a virtually endless array of options for just about anything you might need. To stand out in this murky market environment, customer experience becomes the only true currency for sustainable brand differentiation.
When customer experience is designed, instead of left to chance, the customer feels that your brand is consistent and it drives a deeper emotional connection to the brand. Ultimately, great experiences boost the loyalty of your customers so they stay with your brand for longer, buy more, and become powerful and convincing word-of-mouth advocates for your brand.