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Customer Experience Specialists
Building your success, one ecstatic customer at a time
Buying Essential Goods
A South African perspective of changing consumer behaviour before and during the national lockdown
Everyone’s reality changed drastically overnight – how we work, where we work, how we live and how we sustain ourselves.
The study aimed to understand how South Africans adjusted to the changes, especially how essential goods (before, during and potentially after the lockdown) are purchased. Consumers’ buying behavior would be affected, and we wanted to gain some insight into how retailers can redesign their customer experiences around a new reality. This is what we found.
Analyzing industry trends