Testimonials are always so subjective and thus I always tend not to believe them yet here I am writing one about the Consumer Psychology Lab! Having worked with Liezel and her team several times over the last decade on some audacious and industry breaking projects what I can say is her input, management, attention to detail and overall help have been priceless. I would without a doubt recommend her business to you especially if you are in the CX space or even in the market for something such as learning about your customer and their journey. I can’t really say more than that in writing without sounding like an advert and you are welcome to engage with me directly for more detailed information about our experiences with them

Our brief to CPL was simple. Come up with a program to improve employee engagement that would ultimately lead to improved levels of care for our clients by transforming our workforce. CPL developed a unique program, taking into account the unique intricacies of our business, and rolled it out to all. I have no hesitation in recommending CPL to any company wanting to invest in their workforce.

Over the past years as guest speaker and case study developer, Liezel has always engaged our students with practical applications of real-life customer experience scenarios and fantastic hands-on guidance. Her phenomenal subject matter expertise and creative skills makes the Consumer Psychology Lab a highly knowledgeable service provider in the consumer sciences industry.

With great teamwork, attention to detail, willingness to go the extra mile and aspirations to live up to the highest standards, they consistently surpass the competition. And, as the Lexus brand stands for amazing customer experience and always exceeding expectations, they are a perfect fit for us.

Liezel played a huge role in focusing and fine-tuning our offering through strategic input and practical advice, born from extensive industry knowledge. Through her consulting we were able to create synergy in our team and focus on the same business objectives – we know our business now has a solid foundation.

Liezel put together an impressive multi-disciplinary team of researchers who were professional and genuinely interested in my business. The research and feedback was very insightful. We have incorporated the feedback into the way we see and serve our customers, as well as in the environment we aspire to create for them

Consumer Psychology Lab has partnered with us since 2009 and played a pivotal role in establishing Lexus as a customer centric brand. Liezel’s focus and ability to understand complex customer interactions and behaviours and to drill down to the underlying root causes is a key strength and separates her and her team from other research companies.