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Offering a range of solutions
Do you want to create experiences that customers will love and talk about? To achieve this, you need to know your customers well and have a clear view of their journey. Everyone in the company will have a clear view of what the desired experience is and how to deliver it. Customers’ experience will also need to be continuously measured and tracked.
We offer a range of solutions that covers the end-to-end challenges around customer experience management.
To understand how your customers interact with your brand, we collect heaps of data to scan for valuable clues.
How? Interviews, focus groups, observations, journey mapping workshops, mystery shopping, immersions, surveys, customer feedback, etc.
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Understand your employees' experience with your brand. Workshops to empower your employees, not just inspiring a strong work ethic but also igniting a passion for your brand.
Take your pick from our CX master classes, journey mapping, skills development, special in-service recovery.
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Having a Customer Experience Strategy is not always part of the EXCO’s presentation packs to the board. But just as a marketing strategy defines a brand’s positioning, and an HR strategy defines how staff are recruited and managed, a customer experience strategy enables a company to have ONE VIEW of how to serve customers for the desired experience for satisfaction and loyalty.
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Discover the critical aspects of your customers’ experience journey, through our customizable qualitative CX measure and tracking methods.
Seasoned psychologists will reveal the true experiences of customers and employees, while our CX tracking takes place in real-time with online access to data, performance and tracking.
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Our expert qualitative and quantitative research will give you insightful feedback into consumer and brand behaviour. Strategic partners offer the latest technology in neuroscience, and our methods include immersions, biometrics and customer workshops, traditional focus groups, in-depth interviews and quantitative surveys.
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© 2023 by The Consumer Psychology Lab
© 2023 by The Consumer Psychology Lab
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