About Course
What Will You Learn?
- Course Benefits
Course Content
2. Customer Experience
The focus shifts into customer experience. What customer experience is, why it is important and how to improve CX
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Customer Experience
58:44 -
Quiz 1: Customer Experience (CX)
3. The Art of Interviewing
The module focuses on the skills to get the best from an interview.
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Connection
04:17 -
Probing
02:06 -
Active listening
02:39 -
Empathy
03:05 -
Extracting Stories
02:46 -
Impact of experience
03:59 -
Neutrality
02:41 -
Resources
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Quiz 2: The Art of Interviewing
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Quiz 4: Art of asking questions
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Quiz 5: The art of active listening
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Quiz 6: Empathy in interviewing
4. The Brand (Client)
Lexus is a key client of the Consumer Psychology Lab. Understanding a brand, the customer, their journey and the brand experience empowers interviewers to conduct better quality of interviews. This module looks into the Lexus brand, its personality, vision and the brand experience of.. experience amazing. A closer look at the products (model range) and the dealer network is covered here.
There is a quiz at the end to ensure all the information is internalised.
The assignment is to be completed during the first week- mystery shopping at a Lexus dealership
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Introduction to Lexus
35:21 -
Quiz 7: Lexus Brand Assessment
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Mystery Shopping (dealer visit)
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Quiz 8: Feedback on dealer visit
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Resources Videos about the Lexus brand
00:00 -
Resource video: Making luxury personal
00:00 -
Resources
5. The Lexus Customer
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Who is the Lexus customer
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The service journey
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Personalities when interviewing Lexus customers
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Building your emotional vocabulary
6. CPL Interviewing
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Interview: Interview Manual
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Discussion guide
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Quiz 9: CPL Interview Assessment
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Assignments Intro, rating, recommendation practice
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Resources video DG
14:37 -
Resources 1 video
08:20 -
Lesson: What the rating sounds like
7. Verbatims
How to write the verbatim of the interview
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Writing a verbatim
12:33 -
Resources
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Quiz 10: Write a verbatim 1
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Quiz 11: Write a verbatim 2
8. Interview Process and Alerts
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How to manage the different alerts
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Resource video
04:46
12. CPL TRAINING ACADEMY Onboarding programme review
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Quiz 17. Programme review