Biography
I’m passionate about consumer behavior, and particularly interested in the role of emotion and the subconscious in buying behavior. My focus lies in helping brands understand their customers’ response to engagement and facilitates sustainable competitive advantages through these insights.
- BA Social Work (Cum Laude) degree from the University of Pretoria, qualified in Marketing Management (Cum Laude) at University of Johannesburg.
- Accredited Public Relations Practitioner (APR, PRISA). Certified Customer Experience practitioner (CCXP) and member of CXPA.
Courses