Buying Essential Goods

Buying Essential Goods

Everyone’s reality changed drastically overnight – how we work, where we work, how we live and how we sustain ourselves.

The study aimed to understand how South Africans adjusted to the changes, especially how essential goods (before, during and potentially after the lockdown) are purchased. Consumers’ buying behavior would be affected, and we wanted to gain some insight into how retailers can redesign their customer experiences around a new reality. This is what we found.

Download the full research study

Found this Article insightful? Share on social with the below links!