While the customer experience (CX) industry is certainly taking hold in South Africa, the CEM Africa Summit – running from 1 to 2 August at the Cape Town International Convention Centre – will delve deeper into the challenges within the industry, while highlighting the massive potential for return on investment.
CEM Africa Summit 2018
This year’s summit seeks to improve customer experience across the continent and will place emphasis on the ‘Business-Led Customer Experience,’ as an overriding topic. To unravel this particular aspect of CX, the agenda will focus on a number of key trends in the CX industry.
Get to grips with all aspects of CX
The agenda covers the current trends affecting CX professionals.
- Driving Customer Emotions – best practice applications of emotional motivators, storytelling, to link emotions and creating consistency and relevance when driving customer emotions.
- Calculating Experiences – correlations between CX initiatives and business objectives to create a measurable customer experience strategy that delivers real business results.
- Extracting Value from Data – best practice case studies and how to leverage technology intelligently to get a more efficient and valuable return on investment.
- Outside-In CX – practical application of customer centricity, how to tie emotion, measurement and data together in a workable CX strategy and how to prepare your employees to handle it all.
For more information, visit www.cemafricasummit.com.